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As part of The Million Faces Project, Thinkfrog.org is giving away 10 new Toyota Prius’s. But why take money away from protecting rainforests? First, it’s an incentive for you to contribute - and one that has pretty decent odds - at lease one in one-hundred thousand (more if you donate more - you get one entry with each $10. Second, it’s a fun thing to reward people who take positive action. We’re all creatures of habit - it’s hard to make fundamental changes unless we literally reprogram ourselves. Scientists have proven that change causes physical pain in us (link to article), therefore we want to make the process of fighting global warming actually fun. As it can be. Most reports on Global Warming are rather depressing - and getting more down about it is not going to help. We need to take positive action - we need to focus on what we REALLY CAN DO. Why not have some fun with it. Hence the Prius offer. We’re also prone to not taking action. We excel at procrastination. Because we need to fight Global Warming NOW, it’s a little push to not wait. 

We’ll be personally delivering each car and featuring the lucky recipient right here at Thinkfrog.org’s online headquarters. As we get going, we’ll include a counter on how close we are to the next Prius giveaway. Join now and stay tuned! You can have any color you like as long as it’s green.

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Fighting global warming can be a daunting task. This morning, we’re launching the Million Faces Project  as a positive step forward. When you look at the magnitude of the issue - and how difficult it is for one person to make even a tiny ding in the problem, it’s easy to become discouraged, throw up one’s hands and focus elsewhere. While it’s true not ONE person can make a difference, no matter how hard they try, a lot of people each doing just a little can make a difference. And that’s the purpose of Thinkfrog.org and the Million Faces Project. it’s about the power of many doing a little. It’s about focus and hope. 

Thinkfrog.org was born out of the frustration of not being able to make that tiny ding alone - and looking for ways to do so. Thinking that a lot of people may feel the same, we looked for the easiest, least demanding way for busy people everywhere to contribute. All you need to do is donate $10 and submit your favorite self portrait. When 1,000,000 people do just that, we can start to make a big, tangible difference.

What we’re doing with the donations is buying rainforest lands in South America to protect from development. You’ll be able to see the forest areas we purchase right here on this sight as we’ll be tracking them through Google Maps. In working with Cool Earth, an organization devoted to this cause, there will be local monitors ensuring the forests we buy are protected. We selected rainforests because they’re one of nine critical tipping points towards irreversible climate change.

Scientist say we have only 10 years before we reach the tipping point on global warming. That’s not much time to make big changes so we need to act now.

Why not just give money? Because it’s more fun to build a community of people who care - and be able to show governments and politicians that individuals really do care and want them to as well. Everyone that joins us and submits their picture will be included on this site. This may well be the single largest collection of faces in one place on the web. We also hope to mount a companion exhibit of all of the faces that will travel around the country as well.

So please join us - think about the impact you can have with just $10 and a great picture of yourself - pretty much three Grande Lattes for those who enjoy their caffeine (like myself). Get your friends to do the same - it’ll be a scrapbook of people everywhere and put many faces on the fight against global warming.

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